Pag folk costumes are still being kept in many families. Inherited or made after the old ones, they are extremely valuable and tell us much about how local people appreciate their heritage. The origins of the folk costumes date from the medieval Venice, and have been kept preserved as such until today. Male costume is very simple; it consists of a white shirt, white trousers and a short black jacket.

The only decoration is a silk scarf of a vivid colour and a small red hat. Contrary to the male costume, the female costume draws attention with the vivid colours, beautiful shape and well-made design: numerous fine folds on the dress, the lace on the front of the shirts, jewellery. It is especially attractive because of its headdress, so called "pokrivaca". It is starched linen in the shape of a triangle, trimmed with the original Pag lace and worn uplifted. It is formed by the help of two golden pins.